ADIDAS X BLACK SABBATH
Client
ADIDAS
Location
BIRMINGHAM
Year
2024
This new launch features a limited edition Predator football boot and a specially-designed Villa shirt that pays homage to Ozzy Osbourne, the “Prince of Darkness”, and the legendary band, Black Sabbath.
Both pieces celebrate Osbourne’s influence in music and culture and offer a unique bridge between sport and rock history, continuing the creative journey of adidas x Villa and Black Sabbath, where Ozzy and Geezer Butler of Black Sabbath featured in a one-of-a-kind launch video to announce the partnership.
The custom version of the Predator 24 boot was hand-painted by artist Jordan Dawson, who drew inspiration from the iconic albums from the band as well as their live shows that made them one of the most popular bands of all time. Together, they encapsulate Black Sabbath’s aesthetic through a colour palette that embodies the band’s signature style, creating a striking, cohesive visual.
Speaking of his custom design, Jordan said: “Hand-painting this design on to one of adidas’ most iconic boots allowed me to merge fine artistry, sport and the spirit of heavy metal music, resulting in a truly one-of-a-kind custom piece. This collaboration brings together creativity and craftsmanship, offering a unique expression that stands out in both the world of sports and art.”
While this exclusive Predator boot will not be for sale, fans can catch a glimpse of it on the pitch as Villa goalkeeper Emi Martínez will wear the custom boot in an upcoming fixture.